Labubu is a global collectible phenomenon that has captivated the toy industry and pop culture alike. Created by Hong Kong-born artist Kasing Lung, Labubu debuted in 2015 as part of his illustrated story series “The Monsters,” drawing inspiration from Nordic folklore and mythology that shaped Lung’s childhood. These mischievous yet endearing elf-like creatures with large ears, toothy grins, and expressive faces quickly gained popularity among collectors. Labubu’s unconventional design, blending cuteness with a scruffy, impish charm, set it apart in the crowded designer toy market.​